Local fashion thrives in the extensive Byron Bay shops, with many world-renowned labels having originated right here in the town. As flowy bohemian ensembles fill the streets and beachside activewear tops Instagram stories, Byron Bay streetwear is a design group of its own.
The home of floral elegance and lace can be found in Spell Boutique’s original storefront, located a short stroll out of town on the corner of Browning and Tennyson Street. Grab a fresh pressed juice from the “Green Garage” across the road and immerse yourself in bohemian fashion!
Many adored local labels manage piles of stock in the Arts and Industrial Estate. You won’t be leaving empty-handed after travelling 5 minutes out of town to wander from warehouse to warehouse, browsing labels such as Afends, Massuri, Arnhem Clothing and more.
Fletcher Street in the CBD is dotted with all the best Byron Bay shops including charming boutiques, stocking luxuriant fashion labels and one-of-a-kind homeware pieces. From independent lifestyle boutiques like Hope & May to big names like Camilla the Label, Fletcher Street is the home of style.
For surf shops offering a plethora of the best brands, and larger commercial apparel stores like Sportsgirl and Factory, you cannot go past Jonson Street, offering the best of Byron Bay essentials.